Here is our final version of our music video :) x
Friday, 19 November 2010
Summer Homework
This DVD cover is for muse. It features a few of their best songs, written in white font over an image of someone lying on a table being watched. The colour scheme on this side of the DVD cover is an orange background which is the colour of the room. The main image of a man lying on the table being watched indicates that this band isn’t mainstream. On the other side of the DVD cover is an image of the lead singer with a microphone, again on an orange background. This is through a circle, which is only a small portion of the DVD cover. Behind that is a grey background with ‘muse’ written on it in a plain bold white font. On the other side of the DVD cover is the details of the actual DVD written along the bottom in white font, including when it was recorded.
This album cover is for The Killers’ album called ‘Sam’s Town’. It has used mainly black and white and kept the scheme quite simple. The only writing that has used a coloured font is the name of the album, written below the name of the band. The main image of this album cover is quite strange; it is of an animal and a woman outside a rough looking old tattered building. The style of this image used for the cover represents what kind of band the killers are, as they’re not a typical rock band. The font used for the name of the band is interesting, as it uses black and white dots. Also the way it is set out is original, as ‘the’ is written in very small font in comparison to ‘killers’.
This DVD cover is for Arctic Monkey’s album called ‘Humbug’. The colours and styling used is typical of their kind of music, especially the image of the front cover. Also, the clothes they’re wearing and the location is very retro, keeping in tone with the kind of band the Arctic Monkeys are. The fonts used are also quite retro and original, as they’re not aligned. The house style is kept the same throughout, as the main colours consist of purple and cream. However, the font used on the back of the DVD cover for the song titles is more formal, and in a black aligned font. The barcode is placed at the top of the back of the page; next to a large empty space which if this was to be improved that space should be filled.
This album cover is for The Killers’ album called ‘Sam’s Town’. It has used mainly black and white and kept the scheme quite simple. The only writing that has used a coloured font is the name of the album, written below the name of the band. The main image of this album cover is quite strange; it is of an animal and a woman outside a rough looking old tattered building. The style of this image used for the cover represents what kind of band the killers are, as they’re not a typical rock band. The font used for the name of the band is interesting, as it uses black and white dots. Also the way it is set out is original, as ‘the’ is written in very small font in comparison to ‘killers’.
This DVD cover is for Arctic Monkey’s album called ‘Humbug’. The colours and styling used is typical of their kind of music, especially the image of the front cover. Also, the clothes they’re wearing and the location is very retro, keeping in tone with the kind of band the Arctic Monkeys are. The fonts used are also quite retro and original, as they’re not aligned. The house style is kept the same throughout, as the main colours consist of purple and cream. However, the font used on the back of the DVD cover for the song titles is more formal, and in a black aligned font. The barcode is placed at the top of the back of the page; next to a large empty space which if this was to be improved that space should be filled.
Thursday, 18 November 2010
Rough Sketches of Music DVD!
Drawning By Gus
This is a rough sketch of what our Music DVD will look like, when desiging our rough cut sketch we took in to count what we put together all the research and information we did before starting the music video and when we had decided which band we want to do.
Toms Summer Homework
The Arctic Monkeys DVD cover
The Arctic Monkeys DVD cover of Glastonbury 2007 proves how simple a cover can be, but still be very effective. With the all black background, the text and images really stand out on it and it creates a neon glow effect. There are no photos of the band included on the cover, only the band name is recognisable.
On the front cover, there are very few features. The band name logo is dominant on the dark background, and is projected in an electric blue. The font is the same font as seen on the cover of “favourite worst nightmare.” This means that when people look at the cover, they will know whose it is, without even reading any text. Underneath the large title, “Glastonbury” is printed, with the date of when it was in smaller text lower down. This lets the buyer know what the DVD is of.
The sleeve of the cover is also very plain, and to the point, its basically a repeat of what is seen on the cover, with the DVD logo on, but without the use of colour that the front has. It follows the hardened serious look of the front cover, which reflects on the band.
The back cover is everything you’d expect to see on the back of a music DVD. The track listings run down the right hand side, in a chronological order, in a white font, which looks serious, but also stands out on the black background. The same font is featured on the back which is featured on the front which keeps the cover looking formal and in order.
Cher Music DVD cover
This cover is very simple, the heading is at the top in big bold writing, and lets you know who the DVD is of. The page is image dominated with the picture of Cher covering the whole page and the rest of the writing going on top of it. Down the side of the page it lets the buyer know where it is, and that it is live in Las Vegas. The image is in the very centre of the page, and doesn’t seem to use the rule of 3rds at all. It seems like the cover was a cheap easy thing to make. The only other thing is the DVD logo in the bottom right hand corner, which allows the buyers to know that it’s a legal DVD.
Stevie Wonder DVD cover
The Stevie Wonder cover is of his live performance is Detroit in 1994. The page is image dominated with the clear picture of Stevie in the middle, which lets the buyer know who it is. His name is also situated on the top of the page, which makes it clear of what it is the customer is buying.
The cover is image dominated with a bright picture of Stevie in the centre, covering almost the whole page. His name is projected in a different colour and font to the rest of the writing on the page, to attract the reader first and let them know who it is instantly. The text “come home” is situated under Stevie Wonder to show that he is coming to somewhere he belongs. Under the picture it reads “Detroit 1984” this is because Stevie Wonder grew up in Detroit, although he wasn’t born there.
The sleeve continues with the sandy colour on the cover and is very plain and simple. It just repeats what is on the cover without the picture. Its straight to the point so the reader knows what it is when they look at it on a shelf. It has the DVD logo on to let the buyer know that it is a legal DVD.
The back cover is what you would expect to see in the back of any music DVD, a simple list of tracks in chronological order. The background carries on with the sandy colour which is seen on the other 2 sides of the cover. There is a running time underneath the track listing, which tells the buyer how long the DVD is on for. All of the legal and production logos are run along the bottom of the back page.
The Killers Magazine Advert
This advert for the DVD has the same design as the CD/DVD cover and also the album Day and Age. This again is a very clever technique at making people recognise who the CD/DVD is by as the style and design is very unusual to that of other bands. It carries on the same style and colour theme of the purple coloured dots situated as the background behind The Royal Albert Hall. On this advert for the album they have changed the image by not showing as much of the yellow/orange plant at the bottom, leaving an extended black space at the bottom. This was done so the writing could be easy to read. The writing is white so the date of when it comes out is very clear and people will notice it first as it is quite bold, then making the date stay in their head so they know when to buy it. The Killers logo is again white so it stands out and is easy to read but is also the biggest size font on the page. This is so it can be seen from far away and people will still be able to read it.
David Ford Magazine Advert
This advert for David Fords new album “A long time ago” shows all you need to know about him. He is a very calm artist who only uses a guitar and his vocals in his music. The advert is in all black and white which takes any sign of pop or music with a high beat ut of the equation.
There is a rating from the Sun newspaper along the bottom which states “Mesmerizing, album of the year.” This is typical of an advert to include something from a critic and its always a positive note. The Sun also rates the album as a five star album, which advertises and persuades the audience to buy it.
The advert is quite plain and simple, which reflects on the artist’s style of music. The largest font on the page is the artists name, it’s big and bold and clear. This is so that the audience instantly knows who the advert is advertising. It is common in an advert to have this layout. Underneath the artists name is the album title, this is stereotypically in a smaller font but still big enough for the audience to read if they only take a glance. It also states at the top when the album is released, so all the information the audience needs is there in very short style.
Oasis Magazine Advert
This advert for Oasis’” be here now” album features a very edgy car parked in a swimming pool. This is typical Oasis to be different and out there. The hotel and car are very classy, but Oasis have contradicted that by parking the car in the pool.
The time in which the album was released was over 10 years ago. So the advert would have had a big effect of the public then. The Oasis sign is bold and the biggest font on the page which is what you’d expect so the audience know instantly who the artist is, and especially seen as they were such a big name. At the bottom the release date is on and also Oasis’ website is advertised, which shows that they were a very big band to have someone make them a website.
Some people would find the advert very big headed and flaunting how much money the band has. This is due to the fact they have filmed in a huge mansion and parked a very expensive car in a swimming pool, some people would find this stupid and irresponsible. However, on the other hand, the advert could be seen as Oasis saying its not about the money for them as they’ve got rid of an expensive car.
Fluorescent Adolescent
In this video by the arctic monkeys, there are clowns fighting with what look like gangsters. This is a very stereotypical Arctic Monkeys video. It matches the song which is gritty and hardened, and the video is exactly the same. It features an old abandoned scrap yard in which the two sets of people have what seems to be a pointless brawl.
The colour used in the brawl is limited on the gangsters; however, the clowns are full of colour showing the contrast between the two sets of groups. The colour is still much dulled, which is typical Arctic Monkeys style. The gangsters are in dark clothes.
There are several close ups used on the main clown, which shows the expression on his face. Even through the face paint you can see that he isn’t happy. In the video the face paint is used to great effect on this character, as the red paint around his mouth represents a sad face, which shows he is unhappy.
The location which the video is shot in is stereotypically an old school fighting ground, with dust and dirt surrounding them. The video is clearly meant to be shot in an early age than today, and you can tell this by the cars that they are driving. This could be to try and match in with the old school gangsters.
The video uses none of Goodwins theory about the lyrics matching with the video, the video has nothing to do with the song. However, the whole video looks like a scene from Scarface which matches the Arctic Monkeys style of music and just style in general perfectly.
Single Ladies Music Video
The video for Single Ladies was shot with a very low budget. After Beyonce had injected all the money into the production of the video for “if I were a boy” there was very little left for anything else. However, this video went on to become on of the most popular videos of the year. It featured 3 women including Beyonce, in a little outfit doing a routine dance. There was nothing else involved in this video. The producers wanted to make something a lot more expensive, but they were forced to downgrade because of the low budget.
The video will have taken a lot of choreographing to produce, but other than that not a lot else. The video has been tried by thousands of public Beyonce fans, and has become one of the most popular videos of all time.
Eminem Lose Yourself
The video for Eminem’s 2002 hit track, “lose yourself” was voted number 1 in the 2003 MTV music video awards. Along with being nominated for another 4 awards in different categories. The song is a soundtrack to Eminems movie 8 mile. The video for “Lose Yourself” contains key footage from the film, which acts as an advertisement and a part trailer for 8 mile.
The video also includes scenes featuring Eminem rapping next to the “8 Mile Road” sign, which appears on the cover of the movie soundtrack. The video also contains scenes of what seems to be a reflection of Eminems real life. The video shows how poorly Eminem was brought up as a child. His mother is violated in the video, and Eminem attempts to show how she was never there for him, and didn’t care how he grew up. It also shows how she had a drug addiction. This also appears in several other of Eminems songs and videos, where he claims that there was never any food or water in the house for him, he had to fight for himself.
The video is a reconstruction of when Eminem first came into the music industry. He was hated and discriminated against for the lyrics he produced. It shows how he started out rapping as a hobby in the suburbs at underground competions, and then he got one opportunity to make it at the big time and he took it.
Overall, the video is a very serious outlook on Eminems childhood. He attempts to send a message to those who may not have believed in him. The video gives off a strong feeling and was very popular, although it will not have cost much to make, and it didn’t need any specific requirements to film.
The Arctic Monkeys DVD cover of Glastonbury 2007 proves how simple a cover can be, but still be very effective. With the all black background, the text and images really stand out on it and it creates a neon glow effect. There are no photos of the band included on the cover, only the band name is recognisable.
On the front cover, there are very few features. The band name logo is dominant on the dark background, and is projected in an electric blue. The font is the same font as seen on the cover of “favourite worst nightmare.” This means that when people look at the cover, they will know whose it is, without even reading any text. Underneath the large title, “Glastonbury” is printed, with the date of when it was in smaller text lower down. This lets the buyer know what the DVD is of.
The sleeve of the cover is also very plain, and to the point, its basically a repeat of what is seen on the cover, with the DVD logo on, but without the use of colour that the front has. It follows the hardened serious look of the front cover, which reflects on the band.
The back cover is everything you’d expect to see on the back of a music DVD. The track listings run down the right hand side, in a chronological order, in a white font, which looks serious, but also stands out on the black background. The same font is featured on the back which is featured on the front which keeps the cover looking formal and in order.
Cher Music DVD cover
This cover is very simple, the heading is at the top in big bold writing, and lets you know who the DVD is of. The page is image dominated with the picture of Cher covering the whole page and the rest of the writing going on top of it. Down the side of the page it lets the buyer know where it is, and that it is live in Las Vegas. The image is in the very centre of the page, and doesn’t seem to use the rule of 3rds at all. It seems like the cover was a cheap easy thing to make. The only other thing is the DVD logo in the bottom right hand corner, which allows the buyers to know that it’s a legal DVD.
Stevie Wonder DVD cover
The Stevie Wonder cover is of his live performance is Detroit in 1994. The page is image dominated with the clear picture of Stevie in the middle, which lets the buyer know who it is. His name is also situated on the top of the page, which makes it clear of what it is the customer is buying.
The cover is image dominated with a bright picture of Stevie in the centre, covering almost the whole page. His name is projected in a different colour and font to the rest of the writing on the page, to attract the reader first and let them know who it is instantly. The text “come home” is situated under Stevie Wonder to show that he is coming to somewhere he belongs. Under the picture it reads “Detroit 1984” this is because Stevie Wonder grew up in Detroit, although he wasn’t born there.
The sleeve continues with the sandy colour on the cover and is very plain and simple. It just repeats what is on the cover without the picture. Its straight to the point so the reader knows what it is when they look at it on a shelf. It has the DVD logo on to let the buyer know that it is a legal DVD.
The back cover is what you would expect to see in the back of any music DVD, a simple list of tracks in chronological order. The background carries on with the sandy colour which is seen on the other 2 sides of the cover. There is a running time underneath the track listing, which tells the buyer how long the DVD is on for. All of the legal and production logos are run along the bottom of the back page.
The Killers Magazine Advert
This advert for the DVD has the same design as the CD/DVD cover and also the album Day and Age. This again is a very clever technique at making people recognise who the CD/DVD is by as the style and design is very unusual to that of other bands. It carries on the same style and colour theme of the purple coloured dots situated as the background behind The Royal Albert Hall. On this advert for the album they have changed the image by not showing as much of the yellow/orange plant at the bottom, leaving an extended black space at the bottom. This was done so the writing could be easy to read. The writing is white so the date of when it comes out is very clear and people will notice it first as it is quite bold, then making the date stay in their head so they know when to buy it. The Killers logo is again white so it stands out and is easy to read but is also the biggest size font on the page. This is so it can be seen from far away and people will still be able to read it.
David Ford Magazine Advert
This advert for David Fords new album “A long time ago” shows all you need to know about him. He is a very calm artist who only uses a guitar and his vocals in his music. The advert is in all black and white which takes any sign of pop or music with a high beat ut of the equation.
There is a rating from the Sun newspaper along the bottom which states “Mesmerizing, album of the year.” This is typical of an advert to include something from a critic and its always a positive note. The Sun also rates the album as a five star album, which advertises and persuades the audience to buy it.
The advert is quite plain and simple, which reflects on the artist’s style of music. The largest font on the page is the artists name, it’s big and bold and clear. This is so that the audience instantly knows who the advert is advertising. It is common in an advert to have this layout. Underneath the artists name is the album title, this is stereotypically in a smaller font but still big enough for the audience to read if they only take a glance. It also states at the top when the album is released, so all the information the audience needs is there in very short style.
Oasis Magazine Advert
This advert for Oasis’” be here now” album features a very edgy car parked in a swimming pool. This is typical Oasis to be different and out there. The hotel and car are very classy, but Oasis have contradicted that by parking the car in the pool.
The time in which the album was released was over 10 years ago. So the advert would have had a big effect of the public then. The Oasis sign is bold and the biggest font on the page which is what you’d expect so the audience know instantly who the artist is, and especially seen as they were such a big name. At the bottom the release date is on and also Oasis’ website is advertised, which shows that they were a very big band to have someone make them a website.
Some people would find the advert very big headed and flaunting how much money the band has. This is due to the fact they have filmed in a huge mansion and parked a very expensive car in a swimming pool, some people would find this stupid and irresponsible. However, on the other hand, the advert could be seen as Oasis saying its not about the money for them as they’ve got rid of an expensive car.
Fluorescent Adolescent
In this video by the arctic monkeys, there are clowns fighting with what look like gangsters. This is a very stereotypical Arctic Monkeys video. It matches the song which is gritty and hardened, and the video is exactly the same. It features an old abandoned scrap yard in which the two sets of people have what seems to be a pointless brawl.
The colour used in the brawl is limited on the gangsters; however, the clowns are full of colour showing the contrast between the two sets of groups. The colour is still much dulled, which is typical Arctic Monkeys style. The gangsters are in dark clothes.
There are several close ups used on the main clown, which shows the expression on his face. Even through the face paint you can see that he isn’t happy. In the video the face paint is used to great effect on this character, as the red paint around his mouth represents a sad face, which shows he is unhappy.
The location which the video is shot in is stereotypically an old school fighting ground, with dust and dirt surrounding them. The video is clearly meant to be shot in an early age than today, and you can tell this by the cars that they are driving. This could be to try and match in with the old school gangsters.
The video uses none of Goodwins theory about the lyrics matching with the video, the video has nothing to do with the song. However, the whole video looks like a scene from Scarface which matches the Arctic Monkeys style of music and just style in general perfectly.
Single Ladies Music Video
The video for Single Ladies was shot with a very low budget. After Beyonce had injected all the money into the production of the video for “if I were a boy” there was very little left for anything else. However, this video went on to become on of the most popular videos of the year. It featured 3 women including Beyonce, in a little outfit doing a routine dance. There was nothing else involved in this video. The producers wanted to make something a lot more expensive, but they were forced to downgrade because of the low budget.
The video will have taken a lot of choreographing to produce, but other than that not a lot else. The video has been tried by thousands of public Beyonce fans, and has become one of the most popular videos of all time.
Eminem Lose Yourself
The video for Eminem’s 2002 hit track, “lose yourself” was voted number 1 in the 2003 MTV music video awards. Along with being nominated for another 4 awards in different categories. The song is a soundtrack to Eminems movie 8 mile. The video for “Lose Yourself” contains key footage from the film, which acts as an advertisement and a part trailer for 8 mile.
The video also includes scenes featuring Eminem rapping next to the “8 Mile Road” sign, which appears on the cover of the movie soundtrack. The video also contains scenes of what seems to be a reflection of Eminems real life. The video shows how poorly Eminem was brought up as a child. His mother is violated in the video, and Eminem attempts to show how she was never there for him, and didn’t care how he grew up. It also shows how she had a drug addiction. This also appears in several other of Eminems songs and videos, where he claims that there was never any food or water in the house for him, he had to fight for himself.
The video is a reconstruction of when Eminem first came into the music industry. He was hated and discriminated against for the lyrics he produced. It shows how he started out rapping as a hobby in the suburbs at underground competions, and then he got one opportunity to make it at the big time and he took it.
Overall, the video is a very serious outlook on Eminems childhood. He attempts to send a message to those who may not have believed in him. The video gives off a strong feeling and was very popular, although it will not have cost much to make, and it didn’t need any specific requirements to film.
Monday, 25 October 2010
Rough Cut Feedback!
After making our rough cut of our music video we then showed it to our target audience in order to see what their opinions were on our video. To do this we started off by briefly explaining what our music video is about and what they should see. We also explained to them things that we already knew we need to improve on and change such as we need to use more camera angles in our band performances and cut certain scenes down so that they are shorter.
Once we had done this we then showed our target audience our video twice in order for them to make their judgement on what they liked about our video and most important what they felt we need to change and improve on. Underneath is all the feedback that we received for our target audiences.
1. Things that our target audience liked about our rough cut were;
· Good range of ideas and well acted. · Time lapse from day to night
· Band Performance
· Angle on Dec walking
· Idea of the narrative
· Time lapse of the lighthouse
· Locations of band performance · Good editing between the two main males
· Well filmed time lapse
· Variety of locations and shots
·Film of the cars and the traffic
· Piggy back on the beach
2. Things that our target audience felt we need to change and improve in our rough cut for our final video were;
· Changes in edit pace to reflect the music, for example change on the drumbeat. · Faster cuts between Gus and Declan to highlight contrast. · Develop bounces story- start with scene to indicate he is made to feel small and being full circle with his returning home to see wife silhouetted in doorway. · Graphic Matches- Jump Cuts, ETC. · Frame clock in centre.
· Match lyrics to shots sometimes - e.g. repeats "that a different girl than she was tonight". · Declan and Mirror (watch taxi driver "are you looking at me")
· Could you use time lapse stuff to show night passing then, intro down beach bit with Katie and Gus. ·Band Performance change positions- e.g. change on the drum beat. ·Dec needs to change from hen pecked and under thumb to hard lad. · This is a very fast paced beat led song, edit pace needs to be faster to reflect this.
· More editing needs to be use- cuts and camera angles during band performance. · Mise en scene - Dec: Uptight, ultra masculine
Gus: Rock and roll. · Strong narrative- not to clear.
Time lapse- Use twice but not very relative to the story. · Shorter sequences- e.g. Gus getting ready. · Get close ups on band performances- film the whole song 5 to 6 times using different camera angles. · Band performance not great quality or lighting · Hold camera still, and use a variety of shots. ·Change mise en scene for the bedroom, looks more like a teenagers room rather than reflect the bouncer himself it should reflect his age. · Set up the whole drums properly rather than having one drum. · Zoom in on the band performance.
· Too dark a lot of the time,
· Too many time lapses. · Some shaky footage. · Do not swap the band members half way through the band performances.
· Band performance goes on to long, no variety, in one place. · Re-film the beach section.
Before handing in our rough cut feedback we knew as a group that there were a lot of things that we needed to re do and improve on for out final video. The first thing we knew that we needed to spend more time was out narrative of our story as it was bit complicated and confusing in parts. We also knew that we need to re film all of out band footage in order to make it look more realistic like a real music video by using different cuts and camera angles.
From our target audience feedback we found out that our narrative needed to be much stronger in order for our audience to understand it. We were also told that some of our shots looked shaky and to dark which they felt that we needed to film again.
Overall we have decided to re film all of our band footage again in order to make it look more professional, by adding in more emphasis in to it such as the singing and playing the drums. We have also decided to go back and add in more sections to our narrative of the story in order to make sure that it makes sense.
Underneath are some screen shots of our target adueince feedback;
Wednesday, 20 October 2010
Rough Cut Video!
In order to submit our rough cut video for the deadline we export our footage together on Adobe Premiere Elements into a video. The video below shows our rough cut video.
Sunday, 17 October 2010
Narrative Theory Work!
In our music video (from the Ritz to the Rubble) we used several of Levis Strauss’ binary oppositions. We used these to show the contrast in characters between the young lad (Angus) and the hardened bouncer (Declan). These oppositions show how Angus’ life is full of fun and laughs, whereas Declan is bullied by his wife and takes out his anger on other people. The first of our oppositions was used when there is a close up of Declan’s face in the mirror looking very serious and angry, it cuts straight to a shot of Angus in the mirror looking like he’s really enjoying himself and having a laugh. They are both getting ready but with different aspects. There are several more of these binary oppositions in our video. Another of these is where Declan is walking down the street with a close up of his face, and then it cuts to a close up of Angus walking down the street with a huge smile on his face. Overall, the whole of our video is a binary opposition due to the fact that Declans relationship is a hardened one which clearly isn’t ignored, whereas, Angus loves his life as a one night stand stud.
We also use Andrew Goodwins theory of matching the video with the lyrics and also the pace and mood of the music. The song tells the story of a night out and a bouncer, who seems angry, then turns the person away from the club. Our video shows the story of two lives, the bouncer, and the lad going on a night out. We use very fast cuts in our video, to match the pace of the song. We use a lot of close ups on the band members, mainly the lead singer to emphasise his position. We use an equal amount of band performance and narrative in our video to match Goodwins theory.
We also use Andrew Goodwins theory of matching the video with the lyrics and also the pace and mood of the music. The song tells the story of a night out and a bouncer, who seems angry, then turns the person away from the club. Our video shows the story of two lives, the bouncer, and the lad going on a night out. We use very fast cuts in our video, to match the pace of the song. We use a lot of close ups on the band members, mainly the lead singer to emphasise his position. We use an equal amount of band performance and narrative in our video to match Goodwins theory.
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