Rough Cut Feedback!

After making our rough cut of our music video we then showed it to our target audience in order to see what their opinions were on our video. To do this we started off by briefly explaining what our music video is about and what they should see. We also explained to them things that we already knew we need to improve on and change such as we need to use more camera angles in our band performances and cut certain scenes down so that they are shorter.

Once we had done this we then showed our target audience our video twice in order for them to make their judgement on what they liked about our video and most important what they felt we need to change and improve on. Underneath is all the feedback that we received for our target audiences.

1. Things that our target audience liked about our rough cut were;

· Good range of ideas and well acted. · Time lapse from day to night
· Band Performance
· Angle on Dec walking
· Idea of the narrative
· Time lapse of the lighthouse
· Locations of band performance · Good editing between the two main males
· Well filmed time lapse
· Variety of locations and shots
·Film of the cars and the traffic
· Piggy back on the beach

2. Things that our target audience felt we need to change and improve in our rough cut for our final video were;

· Changes in edit pace to reflect the music, for example change on the drumbeat. · Faster cuts between Gus and Declan to highlight contrast. · Develop bounces story- start with scene to indicate he is made to feel small and being full circle with his returning home to see wife silhouetted in doorway. · Graphic Matches- Jump Cuts, ETC. · Frame clock in centre.
· Match lyrics to shots sometimes - e.g. repeats "that a different girl than she was tonight". · Declan and Mirror (watch taxi driver "are you looking at me")
· Could you use time lapse stuff to show night passing then, intro down beach bit with Katie and Gus. ·Band Performance change positions- e.g. change on the drum beat. ·Dec needs to change from hen pecked and under thumb to hard lad. · This is a very fast paced beat led song, edit pace needs to be faster to reflect this.
· More editing needs to be use- cuts and camera angles during band performance. · Mise en scene - Dec: Uptight, ultra masculine
Gus: Rock and roll. · Strong narrative- not to clear.
Time lapse- Use twice but not very relative to the story. · Shorter sequences- e.g. Gus getting ready. · Get close ups on band performances- film the whole song 5 to 6 times using different camera angles. · Band performance not great quality or lighting · Hold camera still, and use a variety of shots. ·Change mise en scene for the bedroom, looks more like a teenagers room rather than reflect the bouncer himself it should reflect his age. · Set up the whole drums properly rather than having one drum. · Zoom in on the band performance.
· Too dark a lot of the time,
· Too many time lapses. · Some shaky footage. · Do not swap the band members half way through the band performances.
· Band performance goes on to long, no variety, in one place. · Re-film the beach section.

Before handing in our rough cut feedback we knew as a group that there were a lot of things that we needed to re do and improve on for out final video. The first thing we knew that we needed to spend more time was out narrative of our story as it was bit complicated and confusing in parts. We also knew that we need to re film all of out band footage in order to make it look more realistic like a real music video by using different cuts and camera angles.
From our target audience feedback we found out that our narrative needed to be much stronger in order for our audience to understand it. We were also told that some of our shots looked shaky and to dark which they felt that we needed to film again.
Overall we have decided to re film all of our band footage again in order to make it look more professional, by adding in more emphasis in to it such as the singing and playing the drums. We have also decided to go back and add in more sections to our narrative of the story in order to make sure that it makes sense.

Underneath are some screen shots of our target adueince feedback;