Toms Summer Homework

The Arctic Monkeys DVD cover

The Arctic Monkeys DVD cover of Glastonbury 2007 proves how simple a cover can be, but still be very effective. With the all black background, the text and images really stand out on it and it creates a neon glow effect. There are no photos of the band included on the cover, only the band name is recognisable.

On the front cover, there are very few features. The band name logo is dominant on the dark background, and is projected in an electric blue. The font is the same font as seen on the cover of “favourite worst nightmare.” This means that when people look at the cover, they will know whose it is, without even reading any text. Underneath the large title, “Glastonbury” is printed, with the date of when it was in smaller text lower down. This lets the buyer know what the DVD is of.

The sleeve of the cover is also very plain, and to the point, its basically a repeat of what is seen on the cover, with the DVD logo on, but without the use of colour that the front has. It follows the hardened serious look of the front cover, which reflects on the band.
The back cover is everything you’d expect to see on the back of a music DVD. The track listings run down the right hand side, in a chronological order, in a white font, which looks serious, but also stands out on the black background. The same font is featured on the back which is featured on the front which keeps the cover looking formal and in order.

Cher Music DVD cover

This cover is very simple, the heading is at the top in big bold writing, and lets you know who the DVD is of. The page is image dominated with the picture of Cher covering the whole page and the rest of the writing going on top of it. Down the side of the page it lets the buyer know where it is, and that it is live in Las Vegas. The image is in the very centre of the page, and doesn’t seem to use the rule of 3rds at all. It seems like the cover was a cheap easy thing to make. The only other thing is the DVD logo in the bottom right hand corner, which allows the buyers to know that it’s a legal DVD.

Stevie Wonder DVD cover

The Stevie Wonder cover is of his live performance is Detroit in 1994. The page is image dominated with the clear picture of Stevie in the middle, which lets the buyer know who it is. His name is also situated on the top of the page, which makes it clear of what it is the customer is buying.

The cover is image dominated with a bright picture of Stevie in the centre, covering almost the whole page. His name is projected in a different colour and font to the rest of the writing on the page, to attract the reader first and let them know who it is instantly. The text “come home” is situated under Stevie Wonder to show that he is coming to somewhere he belongs. Under the picture it reads “Detroit 1984” this is because Stevie Wonder grew up in Detroit, although he wasn’t born there.

The sleeve continues with the sandy colour on the cover and is very plain and simple. It just repeats what is on the cover without the picture. Its straight to the point so the reader knows what it is when they look at it on a shelf. It has the DVD logo on to let the buyer know that it is a legal DVD.

The back cover is what you would expect to see in the back of any music DVD, a simple list of tracks in chronological order. The background carries on with the sandy colour which is seen on the other 2 sides of the cover. There is a running time underneath the track listing, which tells the buyer how long the DVD is on for. All of the legal and production logos are run along the bottom of the back page.

The Killers Magazine Advert

This advert for the DVD has the same design as the CD/DVD cover and also the album Day and Age. This again is a very clever technique at making people recognise who the CD/DVD is by as the style and design is very unusual to that of other bands. It carries on the same style and colour theme of the purple coloured dots situated as the background behind The Royal Albert Hall. On this advert for the album they have changed the image by not showing as much of the yellow/orange plant at the bottom, leaving an extended black space at the bottom. This was done so the writing could be easy to read. The writing is white so the date of when it comes out is very clear and people will notice it first as it is quite bold, then making the date stay in their head so they know when to buy it. The Killers logo is again white so it stands out and is easy to read but is also the biggest size font on the page. This is so it can be seen from far away and people will still be able to read it.

David Ford Magazine Advert

This advert for David Fords new album “A long time ago” shows all you need to know about him. He is a very calm artist who only uses a guitar and his vocals in his music. The advert is in all black and white which takes any sign of pop or music with a high beat ut of the equation.
There is a rating from the Sun newspaper along the bottom which states “Mesmerizing, album of the year.” This is typical of an advert to include something from a critic and its always a positive note. The Sun also rates the album as a five star album, which advertises and persuades the audience to buy it.

The advert is quite plain and simple, which reflects on the artist’s style of music. The largest font on the page is the artists name, it’s big and bold and clear. This is so that the audience instantly knows who the advert is advertising. It is common in an advert to have this layout. Underneath the artists name is the album title, this is stereotypically in a smaller font but still big enough for the audience to read if they only take a glance. It also states at the top when the album is released, so all the information the audience needs is there in very short style.

Oasis Magazine Advert

This advert for Oasis’” be here now” album features a very edgy car parked in a swimming pool. This is typical Oasis to be different and out there. The hotel and car are very classy, but Oasis have contradicted that by parking the car in the pool.

The time in which the album was released was over 10 years ago. So the advert would have had a big effect of the public then. The Oasis sign is bold and the biggest font on the page which is what you’d expect so the audience know instantly who the artist is, and especially seen as they were such a big name. At the bottom the release date is on and also Oasis’ website is advertised, which shows that they were a very big band to have someone make them a website.

Some people would find the advert very big headed and flaunting how much money the band has. This is due to the fact they have filmed in a huge mansion and parked a very expensive car in a swimming pool, some people would find this stupid and irresponsible. However, on the other hand, the advert could be seen as Oasis saying its not about the money for them as they’ve got rid of an expensive car.

Fluorescent Adolescent

In this video by the arctic monkeys, there are clowns fighting with what look like gangsters. This is a very stereotypical Arctic Monkeys video. It matches the song which is gritty and hardened, and the video is exactly the same. It features an old abandoned scrap yard in which the two sets of people have what seems to be a pointless brawl.

The colour used in the brawl is limited on the gangsters; however, the clowns are full of colour showing the contrast between the two sets of groups. The colour is still much dulled, which is typical Arctic Monkeys style. The gangsters are in dark clothes.

There are several close ups used on the main clown, which shows the expression on his face. Even through the face paint you can see that he isn’t happy. In the video the face paint is used to great effect on this character, as the red paint around his mouth represents a sad face, which shows he is unhappy.

The location which the video is shot in is stereotypically an old school fighting ground, with dust and dirt surrounding them. The video is clearly meant to be shot in an early age than today, and you can tell this by the cars that they are driving. This could be to try and match in with the old school gangsters.

The video uses none of Goodwins theory about the lyrics matching with the video, the video has nothing to do with the song. However, the whole video looks like a scene from Scarface which matches the Arctic Monkeys style of music and just style in general perfectly.
Single Ladies Music Video
The video for Single Ladies was shot with a very low budget. After Beyonce had injected all the money into the production of the video for “if I were a boy” there was very little left for anything else. However, this video went on to become on of the most popular videos of the year. It featured 3 women including Beyonce, in a little outfit doing a routine dance. There was nothing else involved in this video. The producers wanted to make something a lot more expensive, but they were forced to downgrade because of the low budget.
The video will have taken a lot of choreographing to produce, but other than that not a lot else. The video has been tried by thousands of public Beyonce fans, and has become one of the most popular videos of all time.
Eminem Lose Yourself

The video for Eminem’s 2002 hit track, “lose yourself” was voted number 1 in the 2003 MTV music video awards. Along with being nominated for another 4 awards in different categories. The song is a soundtrack to Eminems movie 8 mile. The video for “Lose Yourself” contains key footage from the film, which acts as an advertisement and a part trailer for 8 mile.
The video also includes scenes featuring Eminem rapping next to the “8 Mile Road” sign, which appears on the cover of the movie soundtrack. The video also contains scenes of what seems to be a reflection of Eminems real life. The video shows how poorly Eminem was brought up as a child. His mother is violated in the video, and Eminem attempts to show how she was never there for him, and didn’t care how he grew up. It also shows how she had a drug addiction. This also appears in several other of Eminems songs and videos, where he claims that there was never any food or water in the house for him, he had to fight for himself.
The video is a reconstruction of when Eminem first came into the music industry. He was hated and discriminated against for the lyrics he produced. It shows how he started out rapping as a hobby in the suburbs at underground competions, and then he got one opportunity to make it at the big time and he took it.
Overall, the video is a very serious outlook on Eminems childhood. He attempts to send a message to those who may not have believed in him. The video gives off a strong feeling and was very popular, although it will not have cost much to make, and it didn’t need any specific requirements to film.