Target Audience Research!- Questionaire

Target Audience – Original Stereo

Before beginning to make our music video we carried out some audience research, hoping to gather information about who our target audience is, and what they like in a music video. By asking this questionnaire to various people we hope to get a better idea of what we should and shouldn’t include in our video.

Underneath is our questionaire ;

(Tick as appropriate)

1) What is your favourite genre of music?

Rock Pop Indie Rock Rap R&B

2) How often do you watch music videos?

Never Once or twice a week When nothings on TV At least a few per day

3) Who is your favourite current band/artist?

_________________________________________________________

4) What do you think is most important to a music video?

The narrative Locations and settings Relevance to the song

5) What style of music video do you prefer?

Glossy (Polished images) Gritty

6) What is your favourite ever music video?

_________________________________________________________

7) What do you like about it?

_________________________________________________________

8) What images do you associate with the Arctic Monkeys?

_________________________________________________________

9) Finally, how old are you?

Less than 16 16-22 23-30 30-35 36+

To start our target audience research of we began by handing out questionnaires to 30 people within in our target audience range group. In order to find out how many people liked the genre of music we have chosen to use for our music video, which is indie / rock. Out of the 30 participants who took part in our questionnaires we found out the 12 participants liked our genre of music. From these 12 participants we then narrowed it down to 4 participants who we then asked to take a look at our anima tic video and give us their opinion on the locations which we had decided to use with our narrative of our music video.

Underneath are some of the filled in questionaires which we recieved from our target adueince;