Rough Cut Feedback!

After making our rough cut of our music video we then showed it to our target audience in order to see what their opinions were on our video. To do this we started off by briefly explaining what our music video is about and what they should see. We also explained to them things that we already knew we need to improve on and change such as we need to use more camera angles in our band performances and cut certain scenes down so that they are shorter.

Once we had done this we then showed our target audience our video twice in order for them to make their judgement on what they liked about our video and most important what they felt we need to change and improve on. Underneath is all the feedback that we received for our target audiences.

1. Things that our target audience liked about our rough cut were;

· Good range of ideas and well acted. · Time lapse from day to night
· Band Performance
· Angle on Dec walking
· Idea of the narrative
· Time lapse of the lighthouse
· Locations of band performance · Good editing between the two main males
· Well filmed time lapse
· Variety of locations and shots
·Film of the cars and the traffic
· Piggy back on the beach

2. Things that our target audience felt we need to change and improve in our rough cut for our final video were;

· Changes in edit pace to reflect the music, for example change on the drumbeat. · Faster cuts between Gus and Declan to highlight contrast. · Develop bounces story- start with scene to indicate he is made to feel small and being full circle with his returning home to see wife silhouetted in doorway. · Graphic Matches- Jump Cuts, ETC. · Frame clock in centre.
· Match lyrics to shots sometimes - e.g. repeats "that a different girl than she was tonight". · Declan and Mirror (watch taxi driver "are you looking at me")
· Could you use time lapse stuff to show night passing then, intro down beach bit with Katie and Gus. ·Band Performance change positions- e.g. change on the drum beat. ·Dec needs to change from hen pecked and under thumb to hard lad. · This is a very fast paced beat led song, edit pace needs to be faster to reflect this.
· More editing needs to be use- cuts and camera angles during band performance. · Mise en scene - Dec: Uptight, ultra masculine
Gus: Rock and roll. · Strong narrative- not to clear.
Time lapse- Use twice but not very relative to the story. · Shorter sequences- e.g. Gus getting ready. · Get close ups on band performances- film the whole song 5 to 6 times using different camera angles. · Band performance not great quality or lighting · Hold camera still, and use a variety of shots. ·Change mise en scene for the bedroom, looks more like a teenagers room rather than reflect the bouncer himself it should reflect his age. · Set up the whole drums properly rather than having one drum. · Zoom in on the band performance.
· Too dark a lot of the time,
· Too many time lapses. · Some shaky footage. · Do not swap the band members half way through the band performances.
· Band performance goes on to long, no variety, in one place. · Re-film the beach section.

Before handing in our rough cut feedback we knew as a group that there were a lot of things that we needed to re do and improve on for out final video. The first thing we knew that we needed to spend more time was out narrative of our story as it was bit complicated and confusing in parts. We also knew that we need to re film all of out band footage in order to make it look more realistic like a real music video by using different cuts and camera angles.
From our target audience feedback we found out that our narrative needed to be much stronger in order for our audience to understand it. We were also told that some of our shots looked shaky and to dark which they felt that we needed to film again.
Overall we have decided to re film all of our band footage again in order to make it look more professional, by adding in more emphasis in to it such as the singing and playing the drums. We have also decided to go back and add in more sections to our narrative of the story in order to make sure that it makes sense.

Underneath are some screen shots of our target adueince feedback;

Rough Cut Video!

In order to submit our rough cut video for the deadline we export our footage together on Adobe Premiere Elements into a video. The video below shows our rough cut video.

Narrative Theory Work!

In our music video (from the Ritz to the Rubble) we used several of Levis Strauss’ binary oppositions. We used these to show the contrast in characters between the young lad (Angus) and the hardened bouncer (Declan). These oppositions show how Angus’ life is full of fun and laughs, whereas Declan is bullied by his wife and takes out his anger on other people. The first of our oppositions was used when there is a close up of Declan’s face in the mirror looking very serious and angry, it cuts straight to a shot of Angus in the mirror looking like he’s really enjoying himself and having a laugh. They are both getting ready but with different aspects. There are several more of these binary oppositions in our video. Another of these is where Declan is walking down the street with a close up of his face, and then it cuts to a close up of Angus walking down the street with a huge smile on his face. Overall, the whole of our video is a binary opposition due to the fact that Declans relationship is a hardened one which clearly isn’t ignored, whereas, Angus loves his life as a one night stand stud.
We also use Andrew Goodwins theory of matching the video with the lyrics and also the pace and mood of the music. The song tells the story of a night out and a bouncer, who seems angry, then turns the person away from the club. Our video shows the story of two lives, the bouncer, and the lad going on a night out. We use very fast cuts in our video, to match the pace of the song. We use a lot of close ups on the band members, mainly the lead singer to emphasise his position. We use an equal amount of band performance and narrative in our video to match Goodwins theory.

Target Audience Research!- Questionaire

Target Audience – Original Stereo

Before beginning to make our music video we carried out some audience research, hoping to gather information about who our target audience is, and what they like in a music video. By asking this questionnaire to various people we hope to get a better idea of what we should and shouldn’t include in our video.

Underneath is our questionaire ;

(Tick as appropriate)

1) What is your favourite genre of music?

Rock Pop Indie Rock Rap R&B

2) How often do you watch music videos?

Never Once or twice a week When nothings on TV At least a few per day

3) Who is your favourite current band/artist?

_________________________________________________________

4) What do you think is most important to a music video?

The narrative Locations and settings Relevance to the song

5) What style of music video do you prefer?

Glossy (Polished images) Gritty

6) What is your favourite ever music video?

_________________________________________________________

7) What do you like about it?

_________________________________________________________

8) What images do you associate with the Arctic Monkeys?

_________________________________________________________

9) Finally, how old are you?

Less than 16 16-22 23-30 30-35 36+

To start our target audience research of we began by handing out questionnaires to 30 people within in our target audience range group. In order to find out how many people liked the genre of music we have chosen to use for our music video, which is indie / rock. Out of the 30 participants who took part in our questionnaires we found out the 12 participants liked our genre of music. From these 12 participants we then narrowed it down to 4 participants who we then asked to take a look at our anima tic video and give us their opinion on the locations which we had decided to use with our narrative of our music video.

Underneath are some of the filled in questionaires which we recieved from our target adueince;

Brand Image!

This is a moodboard of different ideas surronding our choice of band and our song. We have also included images that reflect our narrative of our music video.

Underneath is a rough cut sketch of our logo for our band.

Props, Locations and People!

This table below shows all the day's that we planned and did our filming on. It shows what equipment and props we need, the locations of where our shots took place and who we need to be there to film. The table also shows the possible problems which could occur when filming and what we could do to help prevent the problems from occurring.

Planning Time Table!

The table below is our planning time table for out magazine, this table shows all the different planning stages we had to do in order to make and create our music video. The table shows the planning work that we did, the days and times that we did it and who out of the group was in charge of that planning task.

Along with our planning time table we also made media check of list for each member of our group in order for each of us to no what needed to be done that week. The check of list below shows the filming and editing that we did on the week beginning Monday 11th October.